top of page
9e5cf34e04a978f3182b8146ad47bdcb.jpeg

Why Rhode’s $1B Acquisition Is the Smartest Entrepreneurial Move of the Decade

Rooted in the philosophy that quality should outweigh quantity, Rhode champions a curated approach to beauty, favouring fewer, better     products over excess. From ingredient selection   to formula development and packaging design, every detail reflects a commitment to individuality and universal efficacy. By reimagining some of the industry’s staples, the brand isn’t just following the tradition of the past but rather reshaping the norms of beauty, creating products that meet the needs of today’s consumer, here and now, rather than relying solely on what has worked for people in the past.

So, with $212 million in net sales over the past 12 months and a strategy that continuously boosts the brand’s appeal alongside products that consumers are eager to buy, why would Hailey Bieber sell Rhode to e.l.f. Beauty for $1 billion?

Hailey Bieber for Rhodes; Photos by Stevie Dance

versacefw23advcampaignimage1-68917049_edited.png
versacefw23advcampaignimage1-68917049_edited.jpg

CAN ALLEGRA SAVE VERSACE?

Karolina Spakowski & Anok Yai for Versace F/W 23 by Mert Alas & Marcus Pigott

Fashion has always been defined by a rapid turnover. An industry driven by a constant need to feed the hunger of the consumer with satisfactory stimuli, demanding the repetitive yet successful reimagination of a fashion house to align with the daily innovative perspective of society and its perpetually shifting socio-political and economic climate.

 

The thread for Luxury-Fashion houses began with the rise of fast fashion in the 1960s, a movement which disrupted couture by sparkling the spread of the fast-fashion virus and destabilising the many heritages houses that had reigned for decades before. “Adapt or be ended” was the message loud and clear. And those who adapted in fact survived, though under the relentless pressure of constant reinvention and the shifting visions of Creative Directors caught in a cycle of overproduction. But those who resisted to the robotic ideology closed their doors for what was believed to be forever. 

Yet today, it is no longer the Parisian houses under such threat; the shifting of perspectives is something they have grown accustomed to, learning to adapt within an ever-changing industry. Now the pressure has shifted to the Italian maisons — facing a new virus of capitalisation that they must overcome, or risk, like the Parisian houses of the 1960s, being forced into pause. The giants of Milan are already passing the baton to a new generation: with the deaths of Armani and Cavalli and the departure of Donatella Versace from the house of Versace, the intersection of new Creative perspectives at the houses of Fendi and Gucci

https---hypebeast.com-image-2024-09-24-saint-laurent-ss25-spring-summer-2025-collection-pa

WHERE IS YVES? 

The Familiar Face Hidden Among the Shadows of SAINT LAURENT 

He walks among the runway, his presence flickering to life in the faces of the models. For a fleeting moment under the light, Bella Hadid’s face transforms into his. And you stand there wondering… Was it truly him? Perhaps the sleeked dark hair? His fair skin tone sharp cheekbones? The thick black glasses paired with the sharply tailored suit? No. It was not him. It was a presence that refuses to be forgotten, a ghost lingering in the shadows of the catwalk.

SAINT LAURENT_FASHION_SHOW_WOMAN_SUMMER25_RUNWAY_15_HR_edited.jpg

Courtesy of Saint Laurent 

00001-saint-laurent-fall-2024-menswear-credit-gorunway.jpeg
bottom of page